Shakti Singh
Strategy Lead
Design-led. AI-accelerated.
We build businesses on WordPress & Shopify.
We design and build custom WordPress and Shopify sites — fast storefronts, headless builds, apps, and the integrations that keep them running. AI helps us move quicker; it doesn't replace the craft.
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Featured work
Case study · Pet food, D2C
Brunswick Fur Food — fresh dog food, built to convert
We rebuilt the Shopify store for this Melbourne pet-food brand — a cleaner storefront, a smoother subscription flow, and a mobile experience that actually holds up. Sales and repeat orders followed.
2.5k+
Orders
5/5
Rating
30%
Repeat rate
What We Do
Shopify Development
- ✓Custom Theme Development
- ✓Headless & Next.js / Hydrogen
WordPress Development
- ✓Custom Theme Development
- ✓Headless WordPress (Next.js)
Design & Prototyping
- AI-accelerated wireframes & mockups
- Design systems & branding
- Interactive prototypes
- User testing
Our Approach
Discovery Session
We sit down to understand your business, your current site, and what a win actually looks like for you.
Scope of Work
A written scope you can hold us to: what we'll deliver, by when, and how we'll both know it worked.
Transparent Pricing
Fixed or value-based pricing agreed upfront, so there's no hourly meter and no surprise invoices later.
Build & Delivery
We build it with regular check-ins so there are no surprises, and ship on the date we agreed.
Support & Growth
We stick around after launch to fix things, make improvements, and help you grow.
Our team
The people behind SoftLes
A small senior team you work with directly — no account managers, no hand-offs.
Get in touch
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